Her career took off in New York City, where she seamlessly blended fashion and documentary photography. Her work explores themes of community, belonging, and the relationship between identity and the spaces we inhabit.In 2025, she self-published her first photobook, Between I and Lands, supported by the Canada Council for the Arts.
Now based around the Mediterranean between France and North Africa, she continues to deepen her research while taking on commissioned work.
For collaborations, assignments, or just to say hi, feel free to get in touch: info@oumayma.ca

BOOK
Between I and Lands, self-published, 2025
SELECTED CLIENTS & PUBLICATIONS
Airbnb, Alla Carta, Apple TV, British Journal of Photograph, Converse, Dazed, D la Repubblica, Document Journal, Financial Times, Globe and Mail, GQ Middle East, Konfekt, Holt Renfrew, Kinfolk Magazine, Lancôm, Levi’s, M le Monde, New York Times, PhotoVogue, Teen Vogue, Samsung, SSENSE, Starbucks, Vogue Arabia, Vogue Spain, Voyageurs Du Monde, W Hotel, Universal Music...
SELECTED PRESS
2025 —Between I and Lands ou le vertige de l’appartenance - Fisheye
2025 —Between I and Lands, on coming back to herself - Nataal
2025 — Dans la mosaïque - Radio-Canada
2025 —The journey of returning - Dazed MENA
2024 — Portraits & Fashion - McCord Museum
2023 — Through a New Lens, Budapest - PhotoVogue
2023 — Les Beautés Naturelles d’Oumayma - Fisheye
2022 — Creative process with Oumayma - Ninunina
2022 — The One’s To Watch - British Journal of Photography
2022 — Interview with Oumayma - WUL Magazine
2021 — La Fripe - Azeema
2021 — Homebound with Oumayma - KOTN
2021 — The Same Moon Above Us - Nataal
2018 — Akrav Kids, NYC’s new generation - Dazed
GROUP EXHIBITIONS
2025 — A Photobook World, B7L9, Fondation Kamal Lazaar, Tunisia
2025 — The body never ceases to speak, Conseils des arts de Montréal, Canada
2024 — Beyond Borders, McCord Museum, Canada
2024 — Lands Within, Art Canada Institute, Canada
2022 — Palm Studios Finalists, London, UK
2022 — Projet Tabloïde, Les Fleurs de la Marsa, Canada
2021 — The Same Moon Above Us. A Tunisian Tale, P21 Gallery, London, UK
2021 — Palm Photo Prize, 1014 Gallery, London, UK
2019 — 35’s and 45’s, Brooklyn, New York
2018 — Jamais Figé presented by Fujifilm, Entrepôts Dominion, Canada
2017 — Jamaïca, Festival Soir, Canada
2017 — The Creator Class, Canada
2016 — Beyond Likeness, Warren G. Flowers Gallery, Canada
Between I and Lands, self-published, 2025
SELECTED CLIENTS & PUBLICATIONS
Airbnb, Alla Carta, Apple TV, British Journal of Photograph, Converse, Dazed, D la Repubblica, Document Journal, Financial Times, Globe and Mail, GQ Middle East, Konfekt, Holt Renfrew, Kinfolk Magazine, Lancôm, Levi’s, M le Monde, New York Times, PhotoVogue, Teen Vogue, Samsung, SSENSE, Starbucks, Vogue Arabia, Vogue Spain, Voyageurs Du Monde, W Hotel, Universal Music...
SELECTED PRESS
2025 —Between I and Lands ou le vertige de l’appartenance - Fisheye
2025 —Between I and Lands, on coming back to herself - Nataal
2025 — Dans la mosaïque - Radio-Canada
2025 —The journey of returning - Dazed MENA
2024 — Portraits & Fashion - McCord Museum
2023 — Through a New Lens, Budapest - PhotoVogue
2023 — Les Beautés Naturelles d’Oumayma - Fisheye
2022 — Creative process with Oumayma - Ninunina
2022 — The One’s To Watch - British Journal of Photography
2022 — Interview with Oumayma - WUL Magazine
2021 — La Fripe - Azeema
2021 — Homebound with Oumayma - KOTN
2021 — The Same Moon Above Us - Nataal
2018 — Akrav Kids, NYC’s new generation - Dazed
GROUP EXHIBITIONS
2025 — A Photobook World, B7L9, Fondation Kamal Lazaar, Tunisia
2025 — The body never ceases to speak, Conseils des arts de Montréal, Canada
2024 — Beyond Borders, McCord Museum, Canada
2024 — Lands Within, Art Canada Institute, Canada
2022 — Palm Studios Finalists, London, UK
2022 — Projet Tabloïde, Les Fleurs de la Marsa, Canada
2021 — The Same Moon Above Us. A Tunisian Tale, P21 Gallery, London, UK
2021 — Palm Photo Prize, 1014 Gallery, London, UK
2019 — 35’s and 45’s, Brooklyn, New York
2018 — Jamais Figé presented by Fujifilm, Entrepôts Dominion, Canada
2017 — Jamaïca, Festival Soir, Canada
2017 — The Creator Class, Canada
2016 — Beyond Likeness, Warren G. Flowers Gallery, Canada
